Social Media Strategy
Make Waves in Your Industry
Most businesses post and hope for the best. MakoWaves builds social media strategies that position your brand as the authority in your niche — so the right audience finds you, follows you, and buys from you.
The Challenge
Posting without strategy is just noise.
Your competitors are showing up consistently with a clear point of view. If your social presence isn’t building authority, it’s building nothing. The good news: a clear strategy changes everything — fast.
How It Works
The Mako Waves Social Framework
01
Niche Audit
We map your audience, analyse your competitors, and identify the white space where your brand can own the conversation.
02
Content Pillars
We define 3–5 core topics that reflect your expertise and consistently attract your ideal client.
03
Platform Strategy
We match your brand to the platforms where your audience is most active — and where your content will have the greatest impact.
04
Growth Engine
Consistent publishing, strategic engagement, and performance data — all working together to build lasting niche authority.
Content Strategy
The three content types that build authority
Every strong social presence is built on a content mix that educates, humanises, and leads. Here’s how we structure yours.
Educational Content
Share what you know — tutorials, frameworks, and insights that prove your expertise before a prospect ever reaches out.
Behind-the-Scenes
Show the people, process, and decisions behind your brand. Trust is built when audiences see the real work.
Industry Insights
Take a clear stance on what’s happening in your industry. Opinions build loyalty; fence-sitting builds nothing.
Platform Guidance
Show up where it matters most
The go-to for B2B brands, professional services, and thought leadership. If your client is a decision-maker, they’re here.
Visual storytelling at its best. Ideal for lifestyle, retail, hospitality, and any brand where aesthetics drive buying decisions.
TikTok
The fastest-growing platform for organic reach. Perfect for education, consumer brands, and founders building a personal brand.
X / Twitter
Real-time conversation for tech, media, finance, and industries where opinion and speed matter.
Facebook is built for connection at scale—ideal for local businesses, community-focused brands, and companies targeting a broad 30–65+ audience. Use Facebook Groups, Events, and highly targeted Meta ad campaigns to build loyal communities, stay top of mind, and dominate your local or regional market.
Youtube
YouTube is the second-largest search engine in the world—ideal for brands that can teach, demonstrate, or explain. Use it to publish long-form tutorials, product walkthroughs, case studies, and thought leadership videos that can rank in both YouTube and Google search. Over time, a consistent YouTube presence builds deep authority and trust, making it especially effective for brands with a story to tell or expertise to share.
Ready to Make Waves?
Your industry is waiting for a brand that actually leads.
Mako Waves builds social media strategies that turn your expertise into visible authority. From niche audit to full content engine — we handle the strategy so you can focus on running your business.